{"id":3226,"date":"2025-10-22T11:39:10","date_gmt":"2025-10-22T11:39:10","guid":{"rendered":"https:\/\/www.laboratoriodelcarton.com\/?p=3226"},"modified":"2025-11-25T12:18:12","modified_gmt":"2025-11-25T11:18:12","slug":"que-es-el-plv-y-que-rol-cumple-en-el-retail-moderno","status":"publish","type":"post","link":"https:\/\/www.laboratoriodelcarton.com\/en\/que-es-el-plv-y-que-rol-cumple-en-el-retail-moderno\/","title":{"rendered":"What is POS advertising and what role does it play in modern retail?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"3226\" class=\"elementor elementor-3226\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a411bdc e-con-full e-flex e-con e-parent\" data-id=\"a411bdc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3382bbe elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"3382bbe\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>En el mundo del comercio f\u00edsico, donde cada metro cuadrado cuenta y cada segundo de atenci\u00f3n es oro, la Publicidad en el Lugar de Venta (PLV) se ha convertido en una herramienta esencial para cualquier marca que quiera destacar.<\/p><p>Pero \u00bfqu\u00e9 es exactamente el PLV y por qu\u00e9 es tan importante hoy?<\/p><h2>PLV: mucho m\u00e1s que un expositor<\/h2><p>El PLV es el conjunto de elementos publicitarios y de comunicaci\u00f3n dise\u00f1ados para captar la atenci\u00f3n del consumidor en el mismo punto de venta. Desde un peque\u00f1o display sobre el mostrador hasta una estructura completa de cart\u00f3n que ocupa una g\u00f3ndola entera, el PLV tiene una misi\u00f3n muy clara: influir en la decisi\u00f3n de compra justo en el momento m\u00e1s decisivo.<\/p><p>No se trata solo de mostrar un producto, sino de crear una experiencia de marca en el espacio de compra. Es marketing tangible, directo y medible.<\/p><h2>\u00bfPor qu\u00e9 es tan efectivo en el retail?<\/h2><ol><li>Capta atenci\u00f3n inmediata: el consumidor est\u00e1 f\u00edsicamente frente al producto, y un buen PLV puede marcar la diferencia entre pasar de largo o detenerse.<\/li><li>Refuerza campa\u00f1as y promociones: se integra f\u00e1cilmente con acciones de marketing general, reforzando el mensaje de la marca.<\/li><li>Incrementa las ventas por impulso: especialmente \u00fatil en lanzamientos, productos de temporada o promociones limitadas.<\/li><li>Es flexible y personalizable: permite adaptar formatos y mensajes a cada punto de venta o tipo de cliente.<\/li><li>Mejora la visibilidad de productos secundarios: ayuda a rotar referencias menos conocidas o nuevas.<\/li><\/ol><h2>\u00bfQu\u00e9 debe tener un buen dise\u00f1o de PLV?<\/h2><p>Un PLV bien dise\u00f1ado no solo debe verse bien. Debe ser funcional, resistente y alineado con la estrategia de marca. Algunos aspectos clave a tener en cuenta:<\/p><ul><li>Claridad visual y mensaje directo<\/li><li>Materiales adaptados al producto y al entorno<\/li><li>Montaje sencillo y transporte eficiente<\/li><li>Dise\u00f1o alineado con la identidad visual de la marca<\/li><li>Sostenibilidad como valor a\u00f1adido<\/li><\/ul><h2>PLV en el contexto actual: la tienda como escenario<\/h2><p>En plena era digital, las tiendas f\u00edsicas no desaparecen: se transforman. Y el PLV es parte de esa transformaci\u00f3n. Hoy no solo se vende un producto, se vende una experiencia. El cliente quiere algo m\u00e1s que un lineal abarrotado: quiere ser sorprendido, emocionado, conectado con los valores de la marca.<\/p><p>En este escenario, el PLV act\u00faa como herramienta narrativa. Cuenta historias, genera emociones y convierte el espacio de venta en un espacio de marca.<\/p><h2>\u00bfY c\u00f3mo podemos ayudarte desde Laboratorio del cart\u00f3n?<\/h2><p>En Laboratorio del Cart\u00f3n dise\u00f1amos y fabricamos elementos de PLV con cart\u00f3n y materiales sostenibles que combinan creatividad, funcionalidad y compromiso medioambiental. Nuestro equipo acompa\u00f1a a cada cliente desde la idea hasta la instalaci\u00f3n final, adaptando cada proyecto a sus necesidades, objetivos y presupuesto.<\/p><p>Ya sea un display de sobremesa, un t\u00f3tem promocional o una estructura a medida, nuestro objetivo es que tu marca no solo est\u00e9 en el punto de venta, sino que brille en \u00e9l.<\/p><p>\u00bfListo para transformar tu espacio de venta?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>En el mundo del comercio f\u00edsico, donde cada metro cuadrado cuenta y cada segundo de atenci\u00f3n es oro, la Publicidad en el Lugar de Venta (PLV) se ha convertido en una herramienta esencial para cualquier marca que quiera destacar. Pero \u00bfqu\u00e9 es exactamente el PLV y por qu\u00e9 es tan importante hoy? PLV: mucho m\u00e1s [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3257,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13],"tags":[22],"class_list":["post-3226","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-plv","tag-plv"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfQu\u00e9 es el PLV y qu\u00e9 rol cumple en el retail moderno?<\/title>\n<meta name=\"description\" content=\"\u00bfQu\u00e9 es el PLV y qu\u00e9 rol cumple en el retail moderno? 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